Thank your Coach! – CALL TO ACTION

There are about eight million coaches around the EU, most of them working on a voluntary basis, and all of them having a big impact on our lives and societies.

ICCE together with the Finnish Coaches Association, Professional Coaches of Finland SAVAL and Finnish Olympic Committee have a challenge for you and your contacts.  As part of European Week of Sport 2019, there will be a day celebrating Sport Coaches on 25th September. In co-operation with the European Week of Sport’s national co-ordinator, the Finnish National Agency for Education, we are setting out a task to enable people to thank their coach.

When have you thanked your coach?  What makes them special? How have you learned from your coach?  How did they help you succeed? Please take this opportunity to thank and surprise your coach via social media using the hashtags #thankscoach #beactive

What can you do as an organization? 

  • You can create a promotional video in your own language (like the one below) featuring well-known athletes or players and/or their coaches
  • Share your video and/or the English video (below) within your country
  • Encourage individuals to thank their coaches on social media (video/photo or message using #thankscoach and #beactive)
  • Share this message with your networks to help spread the word, using either the print or electronic version of the flyer (editable so you can translate into your own language, if you wish)

Here are two versions of the campaign YouTube videos to share:

Long version (2:02)

Short version (0:47)

Thank you as always for your ongoing support.


The SCE is a formally established continental body for Europe of the International Council for Coaching Excellence.

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